What are the benefits of advertising on Snapchat? With short-form video ads, you can get up close and personal with your audience, build a sense of trust, and showcase your product catalog in a way that is more memorable than generic product ads that a user will likely scroll away from on any other platform. Thanks to a combination of various creatives, targeting and bid optimizations, they saw a 50% lower cost per purchase and a 20% higher ROAS. Their secret? Personalized creatives at scale. There are countless success stories of enterprises which used personalized creatives in this format to win big.įor example, SHEIN, a global fashion brand, achieved a 20% higher ROAS by using Snapchat Ads. This opened the door for more immersive video ads that every social media platform quickly adopted. ![]() How brands have leveraged Snapchat Video Adsįun fact: Snapchat pioneered fully vertical video ads. Such campaigns have higher conversion rates because they do not feel spammy they showcase how your brand has made the conscious effort to reach out to your customers with products you think they would love. Snap out of it and get creative with you Snap ads' design. You can use this fact to your advantage by doubling down on contextually relevant content for your audience. Snapchat is considered as an authentic and intimate form of social media since it focuses on 1-to-1 conversations. What differentiates Snapchat for advertisers? ![]() Want to experiment with memes, pop culture references, or just showcase a quirky and fun side of your brand? These are all things you can incorporate into your Snapchat ads, which may have a negative effect on channels like Google Search. What’s more, such strategies also have a higher ROAS than generic forms of advertising since they are more compelling and personalized. Snapchat is a smart marketer’s dream - it encourages creativity and out of the box thinking. Let us take a look at why you should prioritize advertising on Snapchat and how you can leverage this platform for growing your business. There are now countless tools which help you streamline your creative production for personalized short-form videos. The barrier to entry for creating video ads at scale has also drastically lowered. According to statistics, the platform has over 250 million daily active users, with over 60% of 13 to 34 year-olds in the US using the platform. ![]() Out of all the social media apps available today, Snapchat is one of the most influential online platforms in modern history, with a unique and engaged user base. If your video ads are able to stop them from scrolling or tapping away for just a few seconds, you will not just grow your bottom line but also boost your brand value. Let’s be honest: Gen Z and millennials simply do not like watching TV commercial-style ads, especially when they have endless content at their fingertips.
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